Wellington Phoenix have extended their sponsorship agreement for another three seasons with Chinese company Huawei as New Zealand Prime Minister John Key joined the club at the announcement in Beijing today.
In a statement, Phoenix declared the deal the largest sponsorship in New Zealand football history, though financial details were not divulged.
The announcement was made in Beijing today by Huawei global Board Director and Asia Pacific President Li Jin’ge and was attended by Prime Minister John Key as part of his visit to China.
Huawei first partnered with the Phoenix for the 2013/14 season on a three year deal.
Mr Li said connecting with football fans through the Phoenix had been a huge part of growing the brand in New Zealand.
“This partnership has been outstanding for Huawei, building our profile in Australasia, and providing amazing experiences for our customers and friends in New Zealand.”
Wellington Phoenix was Huawei’s first major football partnership, and since signing on with the Phoenix, Huawei’s stable has grown to include such clubs as Arsenal, Paris Saint-Germain, Atletico de Madrid, Borussia Dortmund, and AC Milan.
This year Huawei announced Lionel Messi as a Global Brand Ambassador.
The sponsorship extension follows the FFA issuing a 10-year license to the Phoenix, securing their future as New Zealand’s professional football team.