Leagues sign historic deal with Bunnings

The A-League and Westfield W-League have signed a historic partnership with Bunnings, Australia’s leading retailer of home and lifestyle products for the upcoming season, the first time the retailer has partnered with football.

The partnership will see the launch of the ‘Bunnings Ladder’ and the ‘Bunnings Team of the Week’, a celebration of the best performing team in every round of the A-League and Westfield W-League. 

Danny Townsend, CEO of Sydney FC, and commercial-lead of the Australian Professional Football Clubs Association (APFCA), the representative body of the A-League and Westfield W-League Clubs, said: 

“This is a partnership of perfectly aligned values – Bunnings’ team members are the heart and soul of their business, and our sport is all about teamwork. 

“As we enter a new era for Australian football, with the soon to be independent professional leagues, we are delighted to have one of Australia’s most loved brands on the journey with us.”

Keith Murray, Bunnings’ General Manager of Marketing said: “The opportunity represented by football in Australia is huge – we know there is a highly engaged, diverse and culturally rich audience who love the game. We see our partnership with the A-League and Westfield W-League as a great fit for the Bunnings brand and we are excited to engage with a new audience.

"As a business, we value teamwork, and we are all excited to be part of the team when the A-League and Westfield W-League start on December 27,” Mr Murray said.