Drama, goals and high-quality football has seen a huge spike in TV ratings for the Hyundai A-League 2016/17 Season.
Viewing numbers on Fox Sports are up an impressive 50% on last season after three complete rounds.
Seven of the 15 matches played so far this campaign have smashed through the 100,000 viewers barrier.
And figures are also up by 37% for Friday night matches on free-to-air network SBS TV.
“It’s early days but we wanted to start the season with a bang and the numbers so far support that,” FFA CEO David Gallop told the Daily Telegraph.
“There are a number of reasons for increased numbers but most importantly the quality of the games and the skill of the players has been impressive.”
The sensational viewing figures continues a remarkable start to the new season with many pundits believing the standard is at an all-time high.
And this has been underlined with massive crowds at the Sydney and Melbourne Derbies which both witnessed a glut of goals and excitement.
Meanwhile, membership numbers smashed through the 100,000 mark earlier this month.